What is the logic of continuing to read something you hate?

There’s been a number of times where I have read a BL and eventually find myself in the comment section on various websites related to the BL (review pages, webtoon pages, TikTok comments, and so on) and there will be people who have been keeping up with it while its publishing and absolutely hate it. And continue to keep up with every chapter while saying that they hate the plot and/or one/both of the main characters. I will say I find it a bit annoying sometimes if im trying to find other fans of the BL(s) to talk with but its never too deep because there’s never anything wrong with people expressing their opinions!

My question is…if you don’t enjoy the plot and hate either 1/2 of the couple or the entire couple…why continue reading and why continue commenting? I just find it a bit strange. I recently read the first season of code Anastasia, and I really didn’t like it. So I closed the tab and read something else. Is it addicting to hateread something? If you read something you really dislike/hate the main couple or something, do you like sticking along to see how the whole thing ends? I’ve never really found enjoyment in doing this, but I was curious if others have a reason for doing so!